Media and marketing involves promoting brands and selling products and services through established and emerging digital and online channels, harnessing these elements of new media to engage potential and current customers. It encompasses many different channels, such as display advertising, content marketing and social media promotions.
The objective of all media and marketing is to get consumers to interact with the brand, engaging them in a way that increases awareness and correlates to sales.
In this ICT age, consumers heavily rely on digital means to research products. They start their enquiries on search engines, brand websites as well as mobile applications.
While modern day media and marketing is an enormous system of channels to which marketers simply must place their brands, advertising online is much more complex than the channels alone. In order to achieve the desired potential of media and marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. This is the method of forming meaningful interactions with potential and returning customers based on the data they collect over time.
By engaging customers in a digital landscape, they build brand awareness, set themselves as an industry thought leader, and place their business at the forefront when the customer is ready to buy.
Here are a few of the more common examples of media and marketing assets:
The importance of media and marketing
Currently on the rise, media and marketing is surpassing spend on traditional marketing for the first time ever since 2019. This is because consumers are increasingly present on online channels. With technological advancements in the sector, marketers are better equipped with the marketing technology needed to reach consumers on digital devices at just the right moment. This is opposed to traditional marketing methods – which have to be planned and placed well in advance.
Media and marketing services on Infobwana
Here on Infobwana, you will companies that offer professional media and marketing services in Zambia. Services offered include but are not limited to digital design, media production, marketing and PR, multimedia and advertising as well as printing and publishing.