The evening of Thursday Sep 6 2018 marked an important milestone for SMEs. Prudential Life Assurance Zambia launched its new solution for SMES - the Pru Smart Entrepreneur Cover. Months of research and planning went into the development of this product, with Prudential Life Assurance Zambia partnering with PEP Zambia and SMEs amongst others. This is an employer-sponsored scheme designed to enable businesses to provide life insurance to a small number of employees. The stakeholders present to celebrate this initiative included IBAZ and PIA.