The Shoprite supermarket chain is the core business and flagship brand of Africa's largest food retailer, Shoprite Holdings Ltd. The chain provides communities across the continent with food and household items in a first-world shopping environment. It operates 2653 outlets in 15 countries across Africa and the Indian Ocean Islands. The headquarters are in the Western Cape province of South Africa. In Zambia there are 21 retail outlets throughout the country in all the cities and major towns.