It provides a framework of concepts and knowledge for understanding and analysing approaches to the subject, the roles of the major participants, the issue confronting them and the strategies and processes used.
The fourth edition retains the structure and international focus of the previous edition, but has been updated throughout and includes several new learning features.
|Print length||624 pages|
|Publisher||Financal Times Management; 4th edition|
|Publication date||June 10, 2001|
|Dimensions||7.25 x 1.25 x 9.5 inches|