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Marketing: An Introduction

Marketing: An Introduction

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
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Bookworld
Books and magazines
Lusaka
This company has been providing superior quality educative books and magazines to the Zambian public since 1991. Bookworld's reputation has been enhanced by their association and experience in working with publishers and booksellers worldwide. The company has developed a large network of readers across the country.