In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world’s largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon’s, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
Fascinating...stories don't get much better than Alibaba's. Financial Times A fascinating insider's look at the digital opening of China...Erisman's comprehensive account of "how a schoolteacher rose from obscurity to build the world's largest e-commerce company" provides a dizzying look at this company's startling birth, growth, and success. Publisher's Weekly Few westerners have had the opportunity to be in the inner sanctum of a Chinese company.
Erisman makes you feel like you were there through the all trials and tribulations -- from Alibaba's humble origins to its David vs Goliath meetings with the chiefs of eBay, Google and Yahoo, to its remarkable arrival as Internet titan. A must-read, full of practical learning for anyone seeking to understand Chinese entrepreneurship or build the business of their dreams. -- Nick Arnold, former Head of Marketing, Apple Asia An absolute delight to read. Porter Erisman has crafted an insider's loving portrayal of the world's largest e-commerce site, from its humble beginnings in Hong Kong and rural China to its present-day dominance of the online China trade...
The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World. It's how the East was won. New York Journal of Books.
|Print length||242 pages|
|Publisher||Pan Macmillan India; Latest Edition|
|Publication date||14 May, 2015|
|Dimensions||15.3 x 1.8 x 23.4 cm|