Use a short special offer description
This is your opportunity to pitch. Get people enthusiastic about the products or services that are on special offer. People need to understand the benefits, get excited and feel a sense of urgency. You want to make people feel that if they don’t take up the special offer, they will miss out.
Give clear Offer details
Briefly but comprehensively describe the offer details.
Remember, the simpler the offer and the easier it is for people to make use of it, the better the outcome.
Offer period
Tell people how long the special offer is on for. This will help them take appropriate action in time. Make sure people know the special offer will end soon and they had better take action quickly. A message like ‘while stocks last’ is a classic example of ensuring people act quickly.
The call to action for your special offer
Tell people how to claim the offer. Do they need to visit you in-store? Do they need to cut out a voucher? Do they need to remember an offer code? Tell people how you want them to claim your special offer.
Pictures
Illustrating the products and services on offer will help to create excitement. Remember to take pictures and videos using your phone or hire a professional photographer for better quality imagery
Contact information
Add any contact details, social media channels or website links’ that are relevant to the special offer. Depending on the offer, a contact name or number may be useful. For example, if your offer is a ‘while stocks last offer’, people may want to call to check if you have stock before they come in. Or, if your special offer is for a high-priced item, people may want to read more about the product before they take the time to visit you in-store.