Infobwana Blog

A blog about marketing and ecommerce in Zambia — challenges, trends, guides, collections and successes of interest

Using Artificial Intelligence In Digital Marketing

Eddie Mutema
Inside Infobwana
17 days ago
Will artificial intelligence take over the average ways of marketing?

A Guide To Promote Your Offers...

Racheal Libonda
Inside Infobwana
24 days ago
You want to make people feel that if they don’t take up the special offer, they will miss out...

The Importance of Digital Marketing for Small Business Owners

Eddie Mutema
Inside Infobwana
24 days ago
Online marketing allows customers to find the information they need - even after you've closed shop/office for the day!

Are You Marketing On The Right Social Media Platforms?

Eddie Mutema
Inside Infobwana
about 1 month ago
In this article, we'll discuss some of the most popular social networking sites worldwide and how they can help your marketing efforts.

Digital Marketing Tools That are Free

Eddie Mutema
Inside Infobwana
6 months ago
Thanks to the morphing nature of technology, people are inventing tools and tricks to make the life of the internet business user much easier...

3 Easy Ways To Get Customer Feedback Without Asking!

Eddie Mutema
Inside Infobwana
6 months ago
The sad truth is surveys and simply asking for a response from customers doesn’t often work. And so we have to be smart about how we extract information from the customer.

How Well Do You Know Your Customer?

Eddie Mutema
Inside Infobwana
7 months ago
We have mentioned things like demographics, geographics and psychographics a number of times this year but you may be asking how this can really affect your marketing.

How to Use Hashtags Effectively

Eddie Mutema
Inside Infobwana
7 months ago
Guilding Sellers to use Social Media and other channels more effectively

The Road Less Travelled Leads To Democratising Retail in Zambia

Sara Drawwater
Inside Infobwana
7 months ago
It's Woman Crush Wednesday and to day we feature on of our own, Julia Brown, Operations Director right here at Infobwana. Discover how and why she moved to Zambia in 1976 and her role in bringing the Bwana platform to where it is today.

The New Bwana Platform, ‘Ma Bansi’ and Digital Transformation

Sara Drawwater
Inside Infobwana
11 months ago
Today's Man Crush Monday features the vision of Joseph Brown, CEO of Infobwana Ltd and the story of how Infobwana came to be.

February platform improvements

Luke Brown
Product update
almost 2 years ago
A complete change log of all the improvements we've made to the BWANA platform over the month of February.

thebestofzambia.com rebrands to infobwana.com

Sara Drawwater
Inside Infobwana
almost 2 years ago
We’re excited to announce that from today, thebestofzambia.com is now infobwana.com. We have also today launched shopbwana.com, a new way to buy online in Zambia.

The highs and lows of life — here’s why we’ve been Missing In Action

Sara Drawwater
Inside Infobwana
almost 2 years ago
We planned to release Shopbwana in October. A lot of interest and momentum was generated, but then we went quiet. Here’s why.

Price increase

Sara Drawwater
Inside Infobwana
about 2 years ago
We are saddened by the state of the economy and like many other businesses, we can no longer absorb the impact the exchange rate is having on our business. We have made the difficult decision to match our prices to the US$.

How we built a COVID-19 inspired productivity-based management system in one month: a guide for SMEs in Zambia

Julia Brown
Inside Infobwana
about 2 years ago
This article gives the why and the how of our company’s productivity incentive process, which we developed and rolled out in July and August 2020. We hope other SMEs can learn lessons from our experience, as we all respond and adapt to the prevailing pandemic.

New passwordless login system

Luke Brown
Product update
about 2 years ago
We're moving our login process to a "passwordless" SMS verification system to give our users the easiest, safest and fasted log in process possible.

New mobile friendly design and blog

Luke Brown
Product update
over 2 years ago
We're excited to launch a new website design that significantly improves the browsing experience for mobile phone users.

Team news — 10 years service, new arrivals and competition winners

Sara Drawwater
Archive
over 2 years ago
Our Office Manager Percy tells us about her 10 years of working with us; and we celebrate three new arrivals and two competition winners

Digital beauty and the at-home economy — what this means for Zambia

Sara Drawwater
Archive
over 2 years ago
Delving into abrupt changes in the beauty industry and what beauty businesses in Zambia can do to successfully ride the waves of change.

What a thousand people think about online shopping in Zambia

Sara Drawwater
Product update
over 2 years ago
We asked 1000+ people what they thought about shopping online in Zambia — here are the highlights from our recent Ecommerce survey.

What 1000+ people think about online shopping in Zambia

Sara Drawwater
Archive
over 2 years ago
We asked 1000+ people what they thought about shopping online in Zambia — here are the highlights from our recent ecommerce survey.

thebestofzambia.com supports Lusaka Helps with 0% commission- buy their fundraising packages online

Sara Drawwater
Archive
over 2 years ago
Support Lusaka Helps, a group of normal people that came together and took practical action to help those affected by COVID-19 in Zambia

Delivery now available — shop online and have your items delivered

Sara Drawwater
Archive
over 2 years ago
Things just got even easier — you can now buy online from thebestofzambia.com and have your items delivered anywhere in Lusaka.

Store Pickup — benefits and how it works on thebestofzambia.com

Sara Drawwater
Archive
over 2 years ago
Store Pickup is sometimes called Click and Collect or Curbside Pickup. It is and is when you choose to collect your order yourself…

Frequently Asked Questions about shopping online on shopbwana.com

Sara Drawwater
Archive
over 2 years ago
Many of you will have burning questions about shopping online on shopbwana.com. We’ve gathered together the questions you might have.

How To Shop Online on thebestofzambia.com — A Step By Step Guide

Sara Drawwater
Archive
over 2 years ago
This article will walk you through how to shop on thebestofzambia.com. We’ve used screenshots to visually demonstrate each step.

Coronavirus — what Zambian businesses can learn from UK and USA

Sara Drawwater
Archive
over 2 years ago
In weeks when leading UK brands like Debenhams and Cath Kidston call in the administrators, as a result of the impact of the Coronavirus…

Buy Moringa’s immune boosting products on thebestofzambia.com today

Sara Drawwater
Archive
over 2 years ago
We are excited to announce that the proudly Zambian Moringa range of products, is now available to buy through thebestofzambia.com!

EPIC NEWS — Ecommerce now available on thebestofzambia.com

Sara Drawwater
Archive
over 2 years ago
Our Ecommerce facility is now live! Any business in Zambia can now take online payments and sell their products through thebestofzambia.com

Coronavirus, COVID-19 — a resource guide for Zambia

Sara Drawwater
Archive
over 2 years ago
We’ve put together this COVID-19 resource guide to help you and your local community of family, friends and colleagues stay safe and…