Infobwana Blog

Are any of the skills listed below currently missing from your 2024 marketing arsenal?

Learn how customer testimonials can build trust and credibility effortlessly, all without showing your face

Use AI for what it’s great at - crunching numbers, spotting trends, handling routine tasks, and generating draft content but...

Using AI tools for your e-commerce platform can make a big difference to small businesses. AI tools help you save time, make more calculated decisions and provide better services to your customers...

When you understand how algorithms work, you can create content that gets noticed by more people.

From generating ideas to final edits, these tools can help you create more dynamic, engaging content and connect with your audience in innovative ways...

AI has transformed digital marketing, bringing with it benefits like the automation of tedious tasks - but...

colour is a powerful psychological tool in marketing that can significantly influence consumer behaviour and brand perception

Meta, for about two hours, users worldwide encountered error messages instead of content, leaving businesses temporarily disconnected from their audience...

When consumers see their lives mirrored in your campaigns, they’re likelier to feel a genuine connection to your brand...

all your social media pages look the same is super important. It's like wearing a uniform - it helps people recognize who you are

Today's consumers are on the lookout for something unique and real. That's why as a digital marketer, you need to spice things up with creativity, fresh ideas, and a touch of personality.

As we set up a new list of marketing topics that are relevant to the current times, we invite you to share your thoughts on the topics you'd like us to explore in the coming months...

Copywriting comes in various forms, each tailored to specific marketing channels and objectives...

In this article, we'll explore key considerations to help you make an informed decision when hiring someone to run your online marketing activities, tailored to your business needs

Humans are naturally drawn to visual content, and videos, with their mix of moving images and sound, create a strong emotional impact...

In today's digital age, using these online spaces is crucial for business growth. However, myths and misconceptions can slow progress and hinder businesses from fully embracing modern marketing strategies

Lead generation is the backbone of any business. Small businesses, in particular, may struggle to allocate the time and resources needed for this critical process. AI tools can be a great game-changer

As technology and consumer behaviour continue to change, the roles of these marketing experts become increasingly vital in adapting to changing trends and seizing the opportunities presented by the digital age

AI's ability to create personalized marketing campaigns is a game-changer, as it also tailors content to individual preferences, thereby increasing engagement and conversion rates

WhatsApp Business when used correctly can be a versatile tool for businesses aiming to simultaneously boost sales and improve productivity

The refinement of a great product is shaped by the voices and needs of consumers. Without consumers, a great product can easily become a forgotten item gathering dust

In order to stay competitive in the job market driven by AI, workers need to be willing to learn new skills and adapt to emerging technologies

Imagine walking into a coffee shop. The aroma of freshly brewed coffee lures you in. But what convinces you to stay?

With over 2.8 billion monthly active users, Facebook provides a fertile ground for SMEs to reach their target audience, gain brand awareness, and drive remarkable business growth

Achieving a successful and impactful blog hinges on two key factors: maintaining a high standard of content quality and upholding a consistent posting schedule.

Alternative marketing involves any approach that diverges from traditional marketing i.e. print, television, radio marketing etc.

The days of standing on street corners with a megaphone, shouting about your products or services are slowly diminishing. Marketing has come a long way, and conversion marketing is at the forefront of this evolution.

From driving traffic through content sharing and optimizing profile rankings to using social media platforms as search engines and enhancing local SEO efforts, social media is a powerful ally in optimizing your online presence

While AI algorithms offer unmatched computational power and data analysis capabilities, they still need to catch up in several crucial areas