Infobwana Blog

A blog about marketing and ecommerce in Zambia — challenges, trends, guides, collections and successes of interest

How Your Social Media Uniform Affects Your Audience

Eddie Mutema
Inside Infobwana
17 days ago
all your social media pages look the same is super important. It's like wearing a uniform - it helps people recognize who you are

Have We Covered Your Marketing Topics Yet?

Eddie Mutema
Inside Infobwana
about 2 months ago
As we set up a new list of marketing topics that are relevant to the current times, we invite you to share your thoughts on the topics you'd like us to explore in the coming months...

The Elusive Digital Marketing Ingredient

Eddie Mutema
Inside Infobwana
about 2 months ago
Today's consumers are on the lookout for something unique and real. That's why as a digital marketer, you need to spice things up with creativity, fresh ideas, and a touch of personality.

What is Copywriting?

Eddie Mutema
Inside Infobwana
3 months ago
Copywriting comes in various forms, each tailored to specific marketing channels and objectives...

Choosing Between a Social Media Marketer and a Content Creator for Your Business

Eddie Mutema
Inside Infobwana
3 months ago
In this article, we'll explore key considerations to help you make an informed decision when hiring someone to run your online marketing activities, tailored to your business needs

Video Marketing for Businesses

Eddie Mutema
Inside Infobwana
3 months ago
Humans are naturally drawn to visual content, and videos, with their mix of moving images and sound, create a strong emotional impact...

Common Digital Marketing Myths You Should Leave Behind

Eddie Mutema
Inside Infobwana
4 months ago
In today's digital age, using these online spaces is crucial for business growth. However, myths and misconceptions can slow progress and hinder businesses from fully embracing modern marketing strategies

AI-Driven Sales Solutions for Small Businesses

Eddie Mutema
Inside Infobwana
4 months ago
Lead generation is the backbone of any business. Small businesses, in particular, may struggle to allocate the time and resources needed for this critical process. AI tools can be a great game-changer

5 Modern Marketing Roles to Have on Your Team

Eddie Mutema
Inside Infobwana
4 months ago
As technology and consumer behaviour continue to change, the roles of these marketing experts become increasingly vital in adapting to changing trends and seizing the opportunities presented by the digital age

Top AI Marketing Tools You Should Not Ignore in 2024

Eddie Mutema
Inside Infobwana
5 months ago
AI's ability to create personalized marketing campaigns is a game-changer, as it also tailors content to individual preferences, thereby increasing engagement and conversion rates

Using WhatsApp Business for Your Business

Eddie Mutema
Inside Infobwana
6 months ago
WhatsApp Business when used correctly can be a versatile tool for businesses aiming to simultaneously boost sales and improve productivity

Addressing Customer Pain Points - The Art of Service Refinement

Eddie Mutema
Inside Infobwana
6 months ago
The refinement of a great product is shaped by the voices and needs of consumers. Without consumers, a great product can easily become a forgotten item gathering dust

Job Security In The Age of Artificial Intelligence (AI)

Eddie Mutema
Inside Infobwana
6 months ago
In order to stay competitive in the job market driven by AI, workers need to be willing to learn new skills and adapt to emerging technologies

Why Social Proof and Testimonials Matter

Eddie Mutema
Inside Infobwana
7 months ago
Imagine walking into a coffee shop. The aroma of freshly brewed coffee lures you in. But what convinces you to stay?

Facebook Ads For SMEs In 2023

Eddie Mutema
Inside Infobwana
7 months ago
With over 2.8 billion monthly active users, Facebook provides a fertile ground for SMEs to reach their target audience, gain brand awareness, and drive remarkable business growth

5 Reasons Why Your Business Needs a Blog

Eddie Mutema
Inside Infobwana
7 months ago
Achieving a successful and impactful blog hinges on two key factors: maintaining a high standard of content quality and upholding a consistent posting schedule.

Understanding Alternative Marketing in 5 Minutes

Eddie Mutema
Inside Infobwana
7 months ago
Alternative marketing involves any approach that diverges from traditional marketing i.e. print, television, radio marketing etc.

What is Conversion Marketing and Why Does Your Business Need It?

Eddie Mutema
Inside Infobwana
7 months ago
The days of standing on street corners with a megaphone, shouting about your products or services are slowly diminishing. Marketing has come a long way, and conversion marketing is at the forefront of this evolution.

The Unbreakable Connection: How Social Media Impacts Your SEO

Eddie Mutema
Inside Infobwana
8 months ago
From driving traffic through content sharing and optimizing profile rankings to using social media platforms as search engines and enhancing local SEO efforts, social media is a powerful ally in optimizing your online presence

Man vs Machine: 5 Key Attributes Human Marketers Possess That AI Cannot Replicate - yet

Eddie Mutema
Inside Infobwana
8 months ago
While AI algorithms offer unmatched computational power and data analysis capabilities, they still need to catch up in several crucial areas

Customer vs Consumer: Understanding the Key Difference for Marketing Success

Eddie Mutema
Inside Infobwana
10 months ago
This distinction can significantly influence their marketing and sales strategies...

The Power of Ecommerce: Why Your Business Needs to Sell Online

Eddie Mutema
Inside Infobwana
10 months ago
One of the biggest advantages of having an ecommerce shop or selling online is that it allows you to reach a much wider audience than you would be able to with a physical store

How to Keep Your Business Cyber-Smart

Eddie Mutema
Inside Infobwana
11 months ago
Any type of business that relies on technology and has an online presence is vulnerable to cyber attacks. This includes small and large businesses, government agencies, healthcare providers, financial institutions, and many others

The Continued Impact of Artificial Intelligence on Digital Marketing

Eddie Mutema
Inside Infobwana
11 months ago
Marketers can now gain a deeper understanding of their customers and create more targeted and personalized marketing campaigns through AI tools

Unlocking the Power of LinkedIn: How Modern Businesses Can Grow

Eddie Mutema
Inside Infobwana
12 months ago
Help your business stay ahead of the curve and ensure that they are delivering the right message to the right audience at the right time...

Meet Our Lifetime Clients!

Eddie Mutema
Inside Infobwana
12 months ago
We would like to extend a special mention to our lifetime clientele - Zambian businesses that have joined us ‘for life’!

Understanding B2B Marketing

Eddie Mutema
Inside Infobwana
about 1 year ago
Our focus in this article is B2B digital marketing, which refers to promoting your company to another company using an online approach.  

5 Reasons Why B2B Companies Must Embrace Twitter

Eddie Mutema
Inside Infobwana
about 1 year ago
As Infobwana marks its 14th anniversary on Twitter today, we couldn't help but share some of the benefits that businesses can gain from being on the platform...

Facebook Boosting vs Facebook Ads

Eddie Mutema
Inside Infobwana
about 1 year ago
Facebook boosting and Facebook Ads are similar but not exactly the same. Here's how...

How To Make Your Digital Marketing Strategy Standout

Eddie Mutema
Inside Infobwana
about 1 year ago
In today's digitally driven world, having an innovative digital marketing strategy is crucial for professional success