The Elusive Digital Marketing Ingredient

Eddie Mutema
Inside Infobwana
11 January 2024
Today's consumers are on the lookout for something unique and real. That's why as a digital marketer, you need to spice things up with creativity, fresh ideas, and a touch of personality.

Introduction
According to the Oxford dictionary, charisma is defined as the compelling attractiveness or charm that can inspire devotion in others. The key takeaway from this definition is the word ‘inspire’...let’s dive deeper.

Happy New Year and welcome to 2024! This year, get ready to witness online marketing take a giant leap forward with the help of artificial intelligence, fierce competition, and content creation. Digital marketers will face the exciting challenge of not only mastering technical skills but also embracing a powerful combination of creativity and charisma to leave a lasting impact. In this article, we'll delve into the role that creativity and charisma play in the world of digital marketing.

Creativity
Digital marketers operate in an environment where new trends emerge rapidly, algorithms evolve unexpectedly, and customer preferences change overnight. Creativity has become the engine that drives innovation. Here's why:

Taking a creative approach is key for digital marketers to stand out from the competition. When content is both unique and visually appealing, it has the power to capture the audience's attention and increase their likelihood of engaging with the message.

Even when adapting to trends, which are essentially someone else's creative ideas, digital marketers must put their own spin on it to make it truly unique to their brand. Marketing goes beyond simply promoting a product or service. It's about finding solutions to the target audience's problems. Creative thinkers have the ability to identify pain points and come up with innovative solutions, making their campaigns more impactful and customer-centric.

Charisma
As surprising as it may seem, having a charismatic personality plays a crucial role in online marketing. Since digital marketers cannot interact with their audience in person, their charisma becomes essential in establishing human connections and earning the audience's trust. While technology forms the foundation of digital marketing, charisma should never be undervalued.

Charismatic individuals typically excel in communication, whether it involves crafting captivating content, delivering persuasive pitches, or engaging with customers on social media. So, it's safe to say that charisma is a game-changer in the world of online marketing.

Using both cohesively
When creativity and charisma come together, digital marketers can create a synergy that propels marketing activities to new heights. Creative visuals and messaging, coupled with a charismatic approach, contribute to memorable branding. A well-crafted brand image stays in the minds of consumers, making them more likely to choose that brand over others.

Creative content that expresses charisma has the potential to go viral. People are naturally drawn to content that entertains, inspires, or resonates with them emotionally. The more shareable the content, the wider the brand's reach.

Avoid being bland
The Oxford dictionary defines the word ‘bland’ as “lacking strong features or characteristics and therefore uninteresting.”

Digital marketers must avoid falling into the trap of being too predictable. Imagine the online space as a bustling marketplace flooded with millions of content every single day. If your marketing message and content are too ordinary, they're likely to get lost in the noise. Every content creator, business, or online seller is looking to get attention as much as you are so being bland in your marketing message is not an option.

Today's consumers are on the lookout for something unique and real. That's why as a digital marketer, you need to spice things up with creativity, fresh ideas, and a touch of personality. Creating content that not only grabs attention but also builds a genuine connection between your brand and your audience is the name of the game.


Digital marketers must recognize that behind the screen lies a real human being who predominantly makes decisions driven by inspired or evoked emotions. Infusing creativity and charisma into their strategies, digital marketers can effectively establish a personal connection between their brand and the audience. This approach significantly improves a brand's ability to resonate with individuals on a deeper level, ultimately driving sales. Got a question or contribution? Send us an email: hello@infobwana.com - we’d love to hear from you!