Infobwana Blog

Facebook boosting and Facebook Ads are similar but not exactly the same. Here's how...

In today's digitally driven world, having an innovative digital marketing strategy is crucial for professional success

The first email marketing blast was sent in 1978. It is said that his email blast was sent to 400 recipients as a promotion for his company's computers, and it actually resulted in over $10 million in sales!

Your website is more likely to rank at the top of search engine results pages when it is better optimised. The main goal of SEO is to improve the relevance of results to the search queries of the user.

Our focus in this article is B2B digital marketing, which refers to promoting your company to another company using an online approach.  

Quick response times to direct messages and comments on social media will help further build loyalty and trust in the brand

Affiliate marketing is becoming increasingly important in the realm of digital marketing. It is becoming a popular option for businesses looking to increase profitability and attract new clients.

We publish content pertaining to the intricacies of digital and social media marketing

Will artificial intelligence take over the average ways of marketing?

You want to make people feel that if they don’t take up the special offer, they will miss out...

Online marketing allows customers to find the information they need - even after you've closed shop/office for the day!

In this article, we'll discuss some of the most popular social networking sites worldwide and how they can help your marketing efforts.

We’re going to explain how using keywords strategically will help improve your visibility (or rank) in search engines like Google. This is termed Search Engine Optimisation (SEO)

Every digital marketer can attest to the reality that marketing ideas run out sometimes, having experienced the mental realm known as ‘writer’s block’...

Who remembers that memorable day in October of 2021, when the social media giant Facebook and its subsidiaries, became globally unavailable for a period of about seven hours?

Digital marketing has so many arms and channels and each of them has its own definition/abbreviations. Which can get a bit confusing if you’re not familiar with digital marketing lingo...

People face different kinds of challenges in their domestic and professional lives and they are constantly looking for solutions, tips and tricks online...

A very simple definition for the word ‘social’ could be the word ‘interaction’. Social interaction plays an important role in the building of communities...

“We didn’t do anything wrong, but somehow we lost.” These now famous words ended the speech delivered by former Nokia CEO, Stephen Elop, after the company was acquired by Microsoft.

To use the internet effectively you need digital skills. What are digital skills? In basic terms, these enable you to use digital platforms and technologies to create, communicate, manage and share information.

Thanks to the morphing nature of technology, people are inventing tools and tricks to make the life of the internet business user much easier...

The sad truth is surveys and simply asking for a response from customers doesn’t often work. And so we have to be smart about how we extract information from the customer.

We have mentioned things like demographics, geographics and psychographics a number of times this year but you may be asking how this can really affect your marketing.

Guilding Sellers to use Social Media and other channels more effectively

It's Woman Crush Wednesday and to day we feature on of our own, Julia Brown, Operations Director right here at Infobwana. Discover how and why she moved to Zambia in 1976 and her role in bringing the Bwana platform to where it is today.

Today's Man Crush Monday features the vision of Joseph Brown, CEO of Infobwana Ltd and the story of how Infobwana came to be.

A complete change log of all the improvements we've made to the BWANA platform over the month of February.

We’re excited to announce that from today, thebestofzambia.com is now infobwana.com. We have also today launched shopbwana.com, a new way to buy online in Zambia.

We planned to release Shopbwana in October. A lot of interest and momentum was generated, but then we went quiet. Here’s why.

We are saddened by the state of the economy and like many other businesses, we can no longer absorb the impact the exchange rate is having on our business. We have made the difficult decision to match our prices to the US$.