Infobwana Blog

Achieving a successful and impactful blog hinges on two key factors: maintaining a high standard of content quality and upholding a consistent posting schedule.

Alternative marketing involves any approach that diverges from traditional marketing i.e. print, television, radio marketing etc.

The days of standing on street corners with a megaphone, shouting about your products or services are slowly diminishing. Marketing has come a long way, and conversion marketing is at the forefront of this evolution.

From driving traffic through content sharing and optimizing profile rankings to using social media platforms as search engines and enhancing local SEO efforts, social media is a powerful ally in optimizing your online presence

While AI algorithms offer unmatched computational power and data analysis capabilities, they still need to catch up in several crucial areas

This distinction can significantly influence their marketing and sales strategies...

One of the biggest advantages of having an ecommerce shop or selling online is that it allows you to reach a much wider audience than you would be able to with a physical store

Any type of business that relies on technology and has an online presence is vulnerable to cyber attacks. This includes small and large businesses, government agencies, healthcare providers, financial institutions, and many others

Marketers can now gain a deeper understanding of their customers and create more targeted and personalized marketing campaigns through AI tools

Help your business stay ahead of the curve and ensure that they are delivering the right message to the right audience at the right time...

We would like to extend a special mention to our lifetime clientele - Zambian businesses that have joined us ‘for life’!

Our focus in this article is B2B digital marketing, which refers to promoting your company to another company using an online approach.  

As Infobwana marks its 14th anniversary on Twitter today, we couldn't help but share some of the benefits that businesses can gain from being on the platform...

Facebook boosting and Facebook Ads are similar but not exactly the same. Here's how...

In today's digitally driven world, having an innovative digital marketing strategy is crucial for professional success

The first email marketing blast was sent in 1978. It is said that his email blast was sent to 400 recipients as a promotion for his company's computers, and it actually resulted in over $10 million in sales!

Your website is more likely to rank at the top of search engine results pages when it is better optimised. The main goal of SEO is to improve the relevance of results to the search queries of the user.

Our focus in this article is B2B digital marketing, which refers to promoting your company to another company using an online approach.  

Quick response times to direct messages and comments on social media will help further build loyalty and trust in the brand

Affiliate marketing is becoming increasingly important in the realm of digital marketing. It is becoming a popular option for businesses looking to increase profitability and attract new clients.

We publish content pertaining to the intricacies of digital and social media marketing

Will artificial intelligence take over the average ways of marketing?

You want to make people feel that if they don’t take up the special offer, they will miss out...

Online marketing allows customers to find the information they need - even after you've closed shop/office for the day!

In this article, we'll discuss some of the most popular social networking sites worldwide and how they can help your marketing efforts.

We’re going to explain how using keywords strategically will help improve your visibility (or rank) in search engines like Google. This is termed Search Engine Optimisation (SEO)

Every digital marketer can attest to the reality that marketing ideas run out sometimes, having experienced the mental realm known as ‘writer’s block’...

Who remembers that memorable day in October of 2021, when the social media giant Facebook and its subsidiaries, became globally unavailable for a period of about seven hours?

Digital marketing has so many arms and channels and each of them has its own definition/abbreviations. Which can get a bit confusing if you’re not familiar with digital marketing lingo...

People face different kinds of challenges in their domestic and professional lives and they are constantly looking for solutions, tips and tricks online...