Using Artificial Intelligence In Digital Marketing

Eddie Mutema
Inside Infobwana
10 November 2022
Will artificial intelligence take over the average ways of marketing?

Artificial intelligence marketing is the application of artificial intelligence principles to customer data to improve the customer experience and journey. Initially, there were mixed feelings about the use of artificial intelligence (AI). But there is no doubt that this technology has helped many marketers in a variety of ways, particularly those operating in the digital space. In broad terms, AI helps to finish tasks more efficiently, build stronger relationships with customers, and increase conversion rates.

So what exactly is AI?
AI can be defined as the simulation of human intelligence by machines and computer systems. AI comes in a wide variety of applications, used for different purposes and addressing a wide range of issues. As well in the marketing profession, AI can be used in speech recognition, copywriting, image creation and language processing, amongst others.

Why use AI in marketing?
The benefits of using AI have been enjoyed by marketers for a while. And every day, new AI marketing solutions emerge. These apps help strategists save time and build better campaigns that are more intelligent and individualised. They use technology to automate decisions based on data collecting, data analysis, audience observations, and any economic trends that could influence marketing efforts. AI is particularly effective in digital marketing campaigns which, by their very nature, are heavily reliant on structure and logic.

How to get started with AI
Using artificial intelligence tools in your marketing strategy is simpler than you might imagine. Why not begin with copywriting? There are many AI platforms that can be utilised to produce material for blogs, websites, social media, graphics, videos, and emails. We suggest as a good place to start. After that, you could move onto possibly image generation using

Almost every sector of the economy is being shaped by artificial intelligence. It already serves as the primary force behind developing technologies like robots and information technology, and it will continue to do so for the foreseeable future. But in terms of marketing, is the use of AI the future? The short answer is no, or at least not yet. However, the use of AI can increase the effectiveness of your marketing campaigns and save you a ton of time, especially if you are unable to hire an internal digital marketer. Platforms driven by AI produce useful marketing information and can help you connect with the correct clients at the ideal moment. You can then construct your marketing message based on these findings, to make it super-relevant and compelling.