What is evergreen content?
Firstly, by content we mean wording used in our online platforms. Evergreen content is search-optimised content that is continually relevant and stays “fresh” for readers. The name is derived from the nature of plants that retain their green leaves all year round. This type of content revolves around topics that are always relevant to readers, regardless of the current news trends, over a long period of time.
Why your business needs evergreen content
Evergreen content focuses on issues and challenges that your audience faces and provides useful solutions for them. People face different kinds of challenges in their domestic and professional lives and they are constantly looking for solutions, tips and tricks. Your evergreen content will serve as a pit stop for new visitors as well as recurring ones. Remember to strategically align your business/brand with these solutions in order to achieve marketing perks that further lead your audience toward your product or service.
Reasons to create evergreen content
1. Drives traffic to your site
2. Positions your brand as an industry leader
3. Improves your search engine ranking
4. Drives prospects to your sales funnel
Types of evergreen content
1. Articles
2. How-to tips
3. Industry essentials
4. Product reviews
Evergreen content affects your SEO
One of Google’s main aims is to deliver the best result for the search query. If you’re looking to secure a safe spot in the top search results on the google search engine, you need to create and publish high quality material whether it’s an image, video or article. Always bear in mind that everyone is competing for the same spot as you, so you need to create competitive content.