Keywords appear in all online platforms such as website and social media channels. We’re going to explain how using keywords strategically will help improve your visibility (or rank) in search engines like Google. This is termed Search Engine Optimisation (SEO). Having a high Google ranking will improve the quality and quantity of website traffic to a website or a web page.
What are keywords?
The words and phrases that users enter into search engines are known as keywords, which help them find the information they're looking for. For instance, you may enter "events lusaka" into your Google search tab if you want to know what’s happening in Lusaka this weekend. A phrase such as ‘events lusaka’ is still termed a keyword even though it consists of more than one word.
How do keywords affect your google ranking?
Search engines like Google identify, rank, and deliver the most relevant pages for your query. Search engine ranking is the position a unified resource location (URL) has on a search engine's results page. For example the URL https://bizbwana.com is ranked number 1 for the keyword ‘primary schools Zambia'. Your SEO is impacted by a number of significant elements, one of which is keywording.
How to target your customers using keywords
When doing research or looking for common items online, consumers utilise keywords to obtain answers. Choose the keywords in your marketing content that will connect with your target audience when they are searching. To do this, you need to do extensive research on what people commonly search for on social media or on Google. In essence, you need to produce content that is based on what people want to find online, rather than what we think they should use.