What a year it's been! 2022 was a fantastic year, with numerous advancements in the digital world. To name a few, the rise of influencer marketing, video marketing, the usage of AI in content production, fresh Facebook interface updates, daily Instagram upgrades, and Elon Musk taking over Twitter. If you haven't read our previous post on the distinction between traditional and digital marketing, here's a quick recap:
1. Traditional marketing is essentially any sort of marketing that isn't done online. Posters, billboards, magazines, newspapers, television, radio, and other forms of media are examples of this.
2. Digital marketing, often known as online marketing, is the promotion of brands through the use of the internet and other types of digital communication to interact with potential clients.
Customers may access the information they need online even after you've closed your shop/office for the day! It allows individuals to email questions at any time rather than having to phone during office hours or physically visit your location. Digital marketing is the best technique for establishing authority and brand awareness on the internet, which is the world's largest market.
It is no longer sufficient to rely solely on traditional marketing channels such as newspaper ads, fliers, and billboards because they do not reach the bulk of your target population. To be successful in a fast-paced digital environment, it is also necessary to stay up with current digital marketing trends and understand how to use them successfully through popular online platforms.
Popular channels such as Facebook, Twitter, and Instagram are free and simple to use platforms that can be beneficial to your company's marketing plan. Along with these media, there are newer platforms, such as Tiktok, that may be highly effective in reaching a larger audience and a more diverse age group.
2023 at a glance
It's amazing to think that we're only a few days away from 2023! If there's one thing we expect, it's that technology and digital trends will continue to push the boundaries of what is possible. We can certainly look forward to more advanced artificial intelligence, with AI being integrated into our everyday lives and businesses for a greater connected experience.