We're excited to launch a new website design that significantly improves the browsing experience for mobile phone users.
Last month, mobile users accounted for more than 70% of our website traffic for the first time. This trend is unsurprising for a Zambian audience who increasingly primarily use mobile devices to access the internet.
We're using this milestone to highlight a shift in our design approach — Until recently, we've designed our website primarily for desktop users. This strategy lead to a few less than ideal design choices for users on smaller screens, which now happen to represent the majority of our audience.
To best serve our audience, starting with this update, we're shifting our design to primarily accommodate mobile phone users. We will however, also ensure our desktop users also have a great browsing experience.
This update also includes a new home for our blog — a place we will share helpful content about selling online and updates about our products and services.